Advertising & Sponsorship

Millwall Football Club’s range of sponsorship and advertising packages can provide your company with the perfect platform to reach new local, national and global audiences.

From match and matchball sponsorship opportunities, to pitchside board and big screen advertising, the club prides itself on building bespoke programmes in order to maximise partner satisfaction.

With ever increasing media attention across different television, digital and social media channels, now is the time to find out how working with The Lions can help build your brand and business profile.

Here at Millwall we offer unrivalled range of hospitality matchday experiences which are all designed to ensure your day out is a memorable one. Whether you are entertaining clients, rewarding your employees or celebrating a special occasion with friends and family, look no further than The Den to be your perfect event venue.

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PITCHSIDE BOARD ADVERTISING

One of the most effective ways of reaching out to Lions supporters is through Pitchside Board Advertising. Pitchside boards are highly visable and many feature prominently in the press and on TV. With the stadium being in use 7 days a week for non-matchday events, this increases your exposure significantly. Pitchside Perimater boards are available on all sides of the pitch (both crowd and TV facing) and can be bought for a short or long-term basis.

Pitchside Advertising Boards at The Den are priced from as little as £1,000 + VAT for the whole season – suitable for both large and small companies.

Please call the Commercial team on 020 7740 0501 or email commercialsales@millwallplc.com.

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BIG SCREEN ADVERTISING

The big screen at The Den offers a comprehensive advertising platform to reach out passionate supporters. We offer both static and moving image advertisement opportunities for during the game and both pre-match and post-match.

For prices, please call 020 7740 0501 or email commercialsales@millwallplc.com.

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PROGRAMME ADVERTISING

Millwall’s matchday programme offers a unique platform for advertising. Adverts can be purchased on a match by match basis, a block campaign or on a seasonal basis.

Programme Advertising Prices

Per Season
Full page: £5,000 + VAT
Half page: £2,500 + VAT
Quarter page: £1,250 + VAT

Per Match
Full page: £500 + VAT
Half page: £300 + VAT
Quarter page: £200 + VAT

Please call the Commercial team on 020 7740 0501 or email commercialsales@millwallplc.com.

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SPONSOR A MATCH AT THE DEN 

Match Sponsorship is an impressive way to entertain your guests and clients as well as providing an opportunity to promote and advertise your company. Match Sponsorship puts you at the heart of the action with matchday programme advertising. By sponsoring a match you will enjoy a host of exclusive benefits and will receive exposure for your company.

A Match Sponsorship package includes:

  • Advert on the big screen (pre-match and half-time)
  • Photograph with match officials and club captains on the pitch prior to kick-off (maximum 4 people)
  • Use of the exclusive Billy Neil Sponsors’ Lounge
  • Welcome drink on arrival
  • Behind-the-scenes stadium tour (Saturday’s only)
  • Matchday programme and team sheet for each guest
  • Corporate gift for each guest
  • Three-course meal with wine (half a bottle per person)
  • Executive padded seats for the match
  • Half-time and full-time refreshments
  • Pay-bar facilities available
  • Opportunity to vote for sponsors ‘Man of the Match’ 
  • Watch ‘Man of the Match’ presentation
  • Official signed shirt presentation with the ‘Man of the Match’

Match Sponsor Prices
Category A match: £2000 + VAT for 10 guests.
Category B match: £1,500 + VAT for 10 guests.

Please contact the Commercial team on 020 7740 0501 or email commercialsales@millwallplc.com.

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SPONSOR THE MATCHBALL  

Matchball Sponsorship at Millwall Football Club offers a unique opportunity to promote your brand, as well as treating your guests to a truly memorable day. This package is for a minimum of four adults and enables you to watch the game from the executive seating situated close to the half-way line. You and your guests will dine in the Billy Neil Sponsors’ Lounge and be presented with an official signed replica ball. Additional tickets can be purchased at a reduced rate.

A Matchball Sponsorship package includes:

  • Advert on the big screen (pre-match and half-time) 
  • Use of the exclusive Billy Neil Sponsors’ Lounge
  • Welcome drink on arrival
  • Behind-the-scenes stadium tour (Saturday’s only)
  • Matchday programme and team sheet for each guest
  • Three-course meal with wine (half a bottle per person)
  • Executive padded seats for the match
  • Half-time and full-time refreshments
  • Pay-bar facilities available 
  • Opportunity to vote for the sponsors ‘Man of the Match’
  • Watch the ‘Man of the Match’ presentation
  • Signed football presentation with the ‘Man of the Match’

Matchball Sponsorship Prices
Category A match: £700 + VAT for 4 guests.
Category B match: £500 + VAT for 4 guests.

Please call the Commercial team on 020 7740 0501 or email commercialsales@millwallplc.com

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PROGRAMME SPONSORSHIP

Sponsoring the matchday programme is a great way for your brand to be exposed to the majority of home and away fans. Advertising on the front of the official matchday programme puts your business in front of our corporate clients as well as thousands of our loyal supporters. The full package includes all VIP benefits and your very own signed and framed enlarged programme front cover.

A programme Sponsorship package includes:

  • All benefits of the VIP Matchday Experience package
  • Advert on the big screen (shown before the game and half-time)
  • Logo on front of every copy of matchday programme
  • Signed and framed enlarged programme front cover
  • Presentation picture with the ‘Man of the Match’

Programme Sponsorship Prices
Category A Match: £700 + VAT for 4 guests.
Category B Match: £500 + VAT for 4 guests.

SPONSOR A PLAYER’S KIT

How do you fancy meeting your favourite Millwall player, enjoy a VIP Matchday Experience at The Den, receive a signed replica shirt and much more? This could all be yours if you take out one of our Kit Sponsorship packages! Whether you are looking to promote your business, treat a family member or friend to a special present or simply want to show your support, this is a perfect opportunity to do just that.

Sponsor a Player’s Kit Price
Sponsor home, away or training kit: £415 + VAT

Please call the Commercial team on 020 7740 0501 or email commercialsales@millwallplc.com.